įor some markets, the Hilux Surf was replaced in 2005 by the similar Fortuner, which is based on the Hilux platform.Īs of 2021, the 4Runner is marketed in the Bahamas, Bolivia, Canada, Chile, Colombia, Costa Rica, El Salvador, Guatemala, Panama, Peru, the United States and Venezuela. According to Toyota, the "4" described the vehicle's 4-wheel drive system while "Runner" was a reference to its all-terrain capabilities and how it could "run" off road.
The agency held contests to invent new names for Toyota's forthcoming vehicles. The name "4Runner" was created by copywriter Robert Nathan with the Saatchi & Saatchi advertising company as a play on the term "forerunner". All 4Runners have been built in Japan at Toyota's plant in Tahara, Aichi, or at the Hino Motors (a Toyota subsidiary) plant in Hamura. The original 4Runner was a compact SUV and little more than a Toyota Hilux pickup truck with a fiberglass shell over the bed, but the model has since undergone significant independent development into a cross between a compact and a mid-size SUV. In Japan, it was marketed as the Toyota Hilux Surf ( Japanese: トヨタ・ハイラックスサーフ, Hepburn: Toyota Hairakkususāfu) and was withdrawn from the market in 2009. The Toyota 4Runner is an SUV manufactured by the Japanese automaker Toyota and marketed globally since 1984, across five generations. Toyota Fortuner/SW4 (Southeast Asia/South America).
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